How to Create a Successful Content Calendar?

by OutFront Brands, powered by The Prodromitis Companies

The best marketing doesn’t feel like marketing.

Tom Fishburne -

Founder of Marketooniste

You don’t know what to post? How to stay relevant but not too pushy? You are in the right place.

Here, we will teach you the basis of social media marketing and give you a bonus, downloadable weekly plan to apply to your business!

For your social presence to be successful and have an impact, it needs:

Engaging Content
Active Community
Clarity & Consistency

1. Engaging Content

Your content has to be engaging and relevant! As a brand, you need to have a persona, that is defined by your brand voice, values, pillars, mission and vision.

Once you have established those branding essentials, you will be able to create content that will reflect your brand, but more importantly spark the community to engage with it. Social media algorithms are sensitive and designed to reward likes, shares and comments. Divide the content you create by your branding pillars.

For example: You are a restaurant, you can divide your content in the following sections:

Informational: meet the chef, behind the scene of the restaurant, etc…
Food: photo of the latest item of the menu and describe it, etc…
Community: people eating together, laughing and being happy.
Value: post about the current deal ( happy hour, taco Tuesday, etc…)

Once your pillars have been created, you can create content that is in alignment and plan it out on the calendar. We recommend to focus on a maximum of 4 or 5 pillars. Remember to consider what matters most to your community and alternate content. Posting product or sales in every post is tiresome and customers will stop following you. Variety and Value build relationships.

2. Active Community

What a gift it is to have access to building a community. You get to engage with them and share your message! The more responsive you are, the greater value you provide.

Some ways to do that are:

Asking them questions in your stories, asking for their opinion on specific things.
- ex: when launching a new products, ask them in story in which color they would prefer.
Letting them know who is behind the brand and having them directly connect to the team, that can be done through Instagram live & Facebook live.
Respond to all the comments and all the DMs. Let them know you listen to them.

The more you involve your community in your business, the more loyal they will be to your brand. They will feel like they are a part of it, because they are!

3. Clarity & Consistency

Clarity and Consistency are the key to everything. In order to be relevant, you need to post regularly on your different social platforms.

According to Statista, “on average, people spend 147 minutes, or two hours and twenty-seven minutes on social media daily.” They will depend on you to be clear in the value you offer (information, humor, insight, connection and more).

Consistency shows them that if they are online, so are you. Meet the community where they are and build trust in your consistent posts. Potential customers will check your online presence first, and if you haven’t posted in a while, it reflects poorly on you and your brand. They literally wonder what you are doing. Start with the committing to the number of posts and stick to the schedule.

We recommend to post a minimum of 3 times a week. It is easy to schedule your post in advance with platforms like Later, Hootsuite, and many more.

Focus a few days a month on content creation and planning out your posts and you will be ready to go! Gain inspiration from your favorite brands and always have a system to record ideas for the content calendar.

Thank you for reading our article! We hope this will help you for your business or future endeavours.

If you have any questions, reach out to lauriane@theprodromitiscompanies.com.

Don’t forget your free bonus…