Insights on AI, Branding & Authority

AI systems are designed to recommend what feels authentic and verifiable. They prioritize listings with photos, consistent contact details, and real customer reviews

In today's competitive business landscape, protecting your brand's intellectual property (IP) is more crucial than ever. Trademarks, in part

In the digital age, the term 'engagement' on social media has transformed from a buzzword into a metric of genuine connection. But not...

As a small business owner, you are most likely consumed by your dedication to growing your business. In fact, you might wonder if your...

In the business world, it's easy to get caught up in our own success and forget about the people who helped us achieve it. We may simply...

When using AI like ChatGPT in your business, it's important to establish clear use policies to ensure that it is used effectively and...

Since March, the Covid-19 pandemic has forced many business professionals to work from their home offices. I have experienced an...

Considering the tens of millions of newly unemployed Americans, most of us know someone who was unexpectedly thrust into a suddenly...